Creating a Cover Letter

When you look at the image to the left, what do you see? Do you see someone hard at work? A normal day at the office? Or perhaps the perfect picture you'd want to show a potential employer?

Today, we will undertake the task of creating cover letters--self-advertisements for your potential employers that will let them know instantly that they needed to have you in for an interview--yesterday.

The cover letter, which traditionally accompanies your resume is sometimes the only chance you have to make an employer an offer s/he can't refuse. The way we'll think about our cover letter today is as a self-advertisement in written form with three parts:

1. An Introduction
2. A Sales Pitch
3. A Call to Action